MATTEL - CARS - MARKETING GENIUS
I admit that I am obsessed with buying all the new release diecast Cars for Ben's collection. And in my search for certain cars over the last several months, I have seen how it is a big business and huge in the collector's world, with eBay sellers making a killing, etc.
At last count, I think Ben had somewhere around 40 something Cars, with about 10 in reserve in the closet. When I first started buying them, I saw all the variations of Lightning McQueen and was like "no way am I buying that one, it is the same car, it just has dirt on it (Dirt Track McQueen) or cactus pieces stuck on it (Cactus McQueen), and I'm definitely not buying that one, there are just a few speckles of black for 'bugs' in his mouth (Bug Mouth McQueen)" - now I/we have them all. It is a sickness I admit it.
But until I found this blog, I never quite realized how crazy it was! Here is a staggering line:
So, give or take, there will be a minimum of @150-300 CARS before 2008
is over - counting repeats on cards/in multi-packs and in sets.
And a little more on the craze, at this website you can buy factory sealed cases!!!

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